A. Eigenraam

+31 20 59 84488
faculteit der economische wetenschappen en bedrijfskunde ( marketing )
PhD Student

Brief résumé

Anniek Eigenraam (1991) is a PhD candidate at the Center for Marketing Leadership, a joint initiative of the Department of Marketing and VODW (www.vodw.com) since 2015. She holds a Research Master in Communication Science from the University of Amsterdam. Her PhD project focuses on the connection between a brand and it’s consumers and customer engagement behaviors.

Research interests

  • Customer engagement
  • Consumer behavior
  • Interactive media
  • Consumer psychology


Full list of publications

Educational activities

  • Branding and Advertising (MSc Marketing)


Laatste wijzigingen Nevenwerkzaamheden: Amsterdam 06 februari 2017