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- faculteit der economische wetenschappen en bedrijfskunde ( marketing )
- PhD Student
Anniek Eigenraam (1991) is a PhD candidate at the Center for Marketing Leadership, a joint initiative of the Department of Marketing and VODW (www.vodw.com) since 2015. She holds a Research Master in Communication Science from the University of Amsterdam. Her PhD project focuses on the connection between a brand and it’s consumers and customer engagement behaviors.
- Customer engagement
- Consumer behavior
- Interactive media
- Consumer psychology
Full list of publications
- Branding and Advertising (MSc Marketing)