Dr. F. van Horen

+31 20 59 82272
faculteit der economische wetenschappen en bedrijfskunde ( marketing )
Associate Professor

Brief résumé

Femke van Horen holds a MSc in Social Psychology (University of Amsterdam, cum laude) and a PhD in Consumer Behavior (Tilburg University). After obtaining her PhD in 2010, she worked for 3.5 years as a Post Doctoral Researcher at the Social Cognition Lab of the University of Cologne, Germany. Her research interests mainly focus on the effectiveness of product imitation strategies (copycatting) and on how environmental uncertainty affects consumer decision-making and choice. She currently co-supervises (together with Amir Grinstein) a PhD-student on the topic of sustainability. Her work has been published in the Journal of Marketing Research, Journal of Experimental Social Psychology, International Journal of Research in Marketing, Journal of Economic Psychology, among others.

Awards, honors, and grants

  • Transformative Research Seeding Grant, ACR and Sheth Foundation, 2014 (€1,200)
  • Career Grant for Young Researchers, University of Cologne, 2011 (€6,000)
  • Finalist PIM Dutch Marketing Science Award, 2011
  • Certificate of Teaching Excellence, University of Amsterdam, 2005
  • Deutscher Akademischer Austausch Dienst, 2004 (€8,500)
  • Catherina van Tussenbroek Fonds, 2004 (€2,500)
  • British Council, 2003 (€4,000)
  • Erasmus Scholarship, 2003

Research interests

  • Consumer behavior
  • Social cognition
  • Uncertainty
  • Product imitation
  • Sustainability
  • Social comparison


Full list of publications

Educational activities

  • Consumer Behavior 3.1 (BSc Economie en Bedrijfseconomie)
  • Experimental Research (MSc Marketing)
  • Master Theses Supervision (MSc Marketing)
  • PhD Supervision


Laatste wijzigingen Nevenwerkzaamheden: Amsterdam 06 februari 2017