Marketing

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"Our group strives for excellence in research and teaching, with an emphasis on relevance for business and society"


Prof. Dr. Peeter Verlegh
Head of Department

 

Welcome to the website of the Marketing Department at VU University Amsterdam. Being a relatively young and ambitious group, we have experienced a strong growth in the recent past and will continue to expand in the future.

We are a research-oriented department that engages in high-quality research that is published in major international scientific journals. Our research focuses on all three domains of marketing: Consumer Behavior, Modeling, and Strategy (see ‘Research'). We offer a broad program of marketing courses, including a highly-evaluated MSc in Marketing, and a part time MSc in Marketing that is oriented towards students with relevant working experience (see ‘Education').