Book releases

logo SERVUS sept 2013

Nine Visions of Capitalism
Hampden-Turner - Nine Visions of Capitalism The latest book by our SERVUS colleagues Fons Trompenaars and Charles Hampden-Turner, with Tom Cummings is entitled "Nine Visions of Capitalism, Infinite Ideas", Oxford, 2015. The authors map the route towards Conscious Capitalism with examples such as the Global Alliance for Banking on Values, and the case of Singapore government. The authors examine the values essential to wealth creation in a cross-cultural perspective, and the book is therefore essential knowledge for servant-leaders to read. Some of the world’s most successful Capitalist economies have absorbed very different values from those espoused in the Anglo-American system. In East Asia, for example, East and West have mingled in a way rarely seen elsewhere. Hong Kong and Singapore are much influenced by the British, while Taiwan and South Korea are much influenced by the USA. These economies have more cultural contexts and can switch between them. The book Nine Visions of Capitalism suggests that this holds the clue to their competitiveness. Context switching is vital to commerce in general since the views of producers and consumers, owners and operators, management and labour are far enough apart to be considered opposites.

The book confirms the everyday meaning of meaning for servant-leaders in search of wealth creation in their organization.

More information and press release on Nine Visions of Capitalism - Unlocking the Meanings of Wealth Creation

The Political Economy of WastaThe Political Economy of Wasta: Use and Abuse of Social Capital Networking, edited by Mohamed Ramady, Springer International Publishing Switzerland, 2016.

This book

  • investigates the implications of a political and economic system that relies significantly on reciprocity and cronyism
  • analyzes the effects of wasta on the education and labor market within GCC countries
  • examines the social and cultural foundation of wasta within specific cultural paradigms of the Middle East 


The term ‘wasta’ stems from the Arabic root for ‘middle’ or ‘medium' and describes the phenomenon of using ‘connections’ to find a job, government services or other favors to circumvent bureaucracy or bypass the system as a whole. Using one’s wasta to help members of your family or clan may be considered as a social duty. The effects of wasta may be both positive or negative, and is not a phenomenon that is particular to the Arab or Muslim world, but also to many other cultures and regions of the world, with similar concepts popularly known as ubuntu, guanxi, harambee, or naoberschop used in African, Chinese and European societies. 
Two chapters of the book were co-authored by SERVUS colleagues, namely:

  • Weir, D., Sultan, N., and Van de Bunt, S., Wasta: A Scourge or a Useful Management and Business Practice? Chapter 2, pp. 23-31.
  • Li Y., Du J., and Van de Bunt S.. Social capital networking in China and the traditional values of Guanxi. Chapter 12, pp. 173-183.

Trompenaars - The Global M&A TangoThe Global M&A Tango concept originally evolved to help people realize their potential through the metaphor of the dance. Realizing the business benefits and creating wealth in an integration process is not easy where overt or subtle corporate, national and even functional cultural differences can cause people to be out of step with each other. This book presents a consistent, reliable and generalisable process to create sustainable and integrated value from separate cultures in the merger or acquisition process. As they say, ‘it takes two to tango’.

ISBN: 978-1-906821-050 (2010)




Trompenaars - Innovating in a Global CrisisInnovating in a Global Crisis: riding the whirlwind of recession delivers a dynamic take on creativity and innovation as the primary route to growth in times of crisis and shows how to reconnect people, teams and organizations to create an organization capable of constant renewal and everlasting innovation.

ISBN: 978-1-906821-23-4 (2009)
Translated into Dutch and Spanish






Trompenaars - Riding the WhirlwindRiding the Whirlwind: connecting people and organizations in a culture of innovation provides a blueprint for developing an organizational culture that reinforces creativity and innovation for long-term sustainability. Inspired by John Cleese’s humour and his vision on creativity, this book provides important solid, scientifically grounded advice on how to meet this critical challenge in an engaging way, illustrated with tests, quizzes and cartoons.

ISBN: 978-1-905940-36-3 (2007)
Translated into Dutch and Danish

Riding the Waves of Culture: Understanding Diversity in Global Business
Trompenaars - Riding the waves of culture The book 'Riding the Waves of Culture: Understanding Diversity in Global Business’ (by Fons Trompenaars and Charles Hampden-Turner, Third Edition, Hodder & Stoughton General Division Publishers, 2012) dispels the idea that there is only one way to manage. It is the first book to show professional managers how to build the cross cultural skills, sensitivity, and awareness required in today's global business environment. This book has been a bestseller for almost 20 years; the Dutch translation was awarded “Book of the Year” by the Order of Experts and Consultants on Organization (OOA) and was translated into 13 languages: Dutch, French, German, Danish, Portuguese, Turkish, Polish, Bulgarian, Russian, Chinese, Japanese, Korean and Vietnamese.

Servant-Leadership across Cultures: Harnessing the Strength of the World's Most Powerful Leadership Philosophy
Trompenaars - Servant-leadership across culturesThe book ‘Servant-Leadership across Cultures. Harnessing the Strength of the World’s Most Powerful Leadership Philosophy’ (by Fons Tromenaars and Ed Voerman, Infinite Ideas, 2009) is especially recommended for leaders who make decisions using their minds, but also want to speak from the heart. In a world characterised by globalisation, more and more entrepreneurs are entering the international market. Experience has shown that servant leadership is the most effective instrument to reconcile opposing viewpoints. This book is suitable for those who are interested in cross-cultural management and servant leadership. Servant leadership is an approach to leadership development, coined and defined by Robert Greenleaf and advanced by several leading business authors such as Stephen Covey. Servant leadership emphasises the leader's role as steward of the resources (human, financial and otherwise) provided by the organisation. It encourages leaders to serve others while staying focused on achieving results in line with the organisation's values and integrity. In a world characterised by globalisation, more and more entrepreneurs are entering the international market. This not only provides unanticipated opportunities, but also extraordinary challenges. Where the workforce is diverse, people will operate from different values. The result will be a clash of cultures . Experience has shown that servant leadership in these types of dilemmas is the most effective approach. Using numerous examples the authors show that this is a path that leads to a true resolution, superseding compromise. It is an effective instrument to use to break through the pattern of cultural stereotyping and counterproductive behaviour and to reconcile opposing viewpoints. Especially in the field of cross-cultural management, servant leadership as dilemma par excellence can serve as a bridge. It is an extremely important competence to possess in a globalising world!

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Civic Engagement and community service at research universities
Civic engagement and community service at research universitiesThis book is edited by Krista Soria and T. D. Mitchell, Palgrave Macmillan, 2016. The book includes a chapter 11 (pp. 203-218) Realizing a critical framework for service learning at a public research university with a framework for service learning that the co-authors Barrera, D., Kukahiko, K., Willner, L., and O'Byrne suggest others follow.

The idea is that as universities incorporate service-based pedagogies into their courses, teachers should encourage students to examine their own identities in relation to those they work with in the community, with the goal of developing students' critical consciousness. One of the authors, Douglas Barrera, was speaker during the SL symposium on October 14th, 2016.

Sense of Serving - A New Role for Universities in Society
Sense of Serving The book Sense of Serving – A New Role for Universities in Society will be released Easter 2016 by VU University Press. SLRP faculty member dr. Meindert Flikkema is the initiator and editor of the book. A different vision of the societal role of universities, free universities: this is what nineteen scientists, lecturers and students, driven by love and their moral sense of duty, wish to promote in this publication. Its contributors envisage universities as institutions that have liberated themselves from modern forms of megalomania and perverse incentives. They call upon universities to become places where the Bildung of students is given centre stage and where research will thus become more meaningful for society at large. They picture universities as part of an ecosystem making society more vital and dynamic, more committed, more service oriented, more tolerant and richer: a society where people share their lives with others and where a sense of serving others fosters wellbeing, tranquillity and wisdom.

Co-authors are Sjoerd Martens, Nishand Sardjoe, Tom Zegers MSc, Lita Napitupulu, Anne Laurette Leijser, Osman Aksoycan, Laurens Walinga, Loes Hafkamp, prof.dr. Halleh Ghorashi, prof. dr. Tineke Abma, dr. Sylvia Van de Bunt, prof. dr. Frank Van der Duijn Schouten, prof. dr. Jos Beishuizen, prof. dr. James Kennedy, prof. mr. dr. Steven ten Have, prof. dr. Fons Trompenaars, dr. Elco van Burg, prof. dr. Mario van Vliet and prof. dr. Johan Wempe.

One of the chapters “Meaningful Education to nurture Servant-Leaders” is co-authored by Fons Trompenaars and Sylvia van de Bunt. In this chapter the VU postgraduate course Servant-Leadership Research Program (SLRP) exemplifies how meaningful education can contribute to the development of future servant-leaders.

The book is available via the VU Amsterdam bookstore, De Boelelaan 1105 or via the editor dr. M.J. Flikkema: m.j.flikkema@vu.nl.

Creative Learning and Moocs: Harnessing the Technology for a 21st Century Education
Sultan - Creative Learning and MOOCs The book by our SERVUS colleagues Nabil Sultan and Haifa Jamal Al-Lail (editors, 2015) is entitled Creative Learning and Moocs: Harnessing the Technology for a 21st Century Education, Cambridge Scholars Publishing.  This volume brings together a collection of selected (and revised) articles that were presented at the 11th Learning and Technology Conference held by Effat University in Jeddah, Saudi Arabia, in February 2014. The conference is an annual event that explores the latest research and practice in innovative technologies and their impact on education. The contributions to this volume are all authored by practicing academics and research students, with the central theme the realisation that learning and teaching are strongly influenced by technology and innovation. Schools, colleges and academic institutes took the lead in harnessing this technology and created innovative opportunities for learning that did not exist before, one of which being the field of e-Learning.

One of the latest innovations in education is the introduction of Massive Open Online Courses (MOOCs), which represents an interesting development in the use of technology and innovation by providing opportunities for learning to massive numbers of students (regardless of their location) at almost no cost. This phenomenon is subject to a great deal of analysis in this book, and will provide an interesting read for students, teachers, decision makers and ordinary people. A particular strength of this book is that the contributors are drawn from, and represent, a number of cultural backgrounds, which provides a range of insights that is often missing from other publications on such important subjects.

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