Two Workshops on Marketing
(Erasmus University Rotterdam)
November 4 and 5, 1999
Local organizer:
Philip Hans Franses
(Phone: +3110 4081273, fax: +3110 4089162, e-mail: franses@few.eur.nl)
Secretary:
Thea Kruining
(Phone: +3110 4081314, fax: +3110 4089136, e-mail: kruining@few.eur.nl)
Sponsors:
Tinbergen Institute Rotterdam
Erasmus Research Institute of Management
Department of Marketing and Organisation
Rotterdam Institute for Business Economic Studies
Thursday November 4, 1999
(Venue: Erasmus University, Woudestein campus, H-building, Floor 17, room 1)
"Topics in Marketing Science"
10.00-10.30: Welcome and coffee
10.30-11.15: Peter Leeflang
(University of Groningen, p.s.h.leeflang@eco.rug.nl)
"Building models for marketing decisions; the future"
11.15-12.00: Steve Hoch
(University of Pennsylvania, hochs@wharton.upenn.edu)
"A framework for understanding national brand-private label competition"
12.00-13.30: Lunch
13.30-14.15: Eugene Anderson
(University of Michigan, eugene_anderson@ccmail.bus.umich.edu)
"Cross-industry variation in the updating of market-level expectations"
14.15-15.00: Peter Verhoef
(Erasmus University Rotterdam, verhoef@few.eur.nl)
"Do loyalty, satisfaction and past purchase behavior predict future purchases?"
15.00-15.30: Coffee and tea
15.30-16.15: Linda Teunter
(Erasmus University Rotterdam, lteunter@fbk.eur.nl)
"Sales promotion effects and the deal prone household: Analysis of household react-ions through a magnifying glass"
16.15-17.00: Peter Rossi
(University of Chicago, peter.rossi@gsb.uchicago.edu)
"Overcoming scale usage heterogeneity: A Bayesian hierarchical approach"
17.00-18.00: Drinks (in De Etude)
19.00: Dinner for speakers
Friday November 5, 1999
(Venue: Erasmus University, Woudestein campus, "Ontvangstruimte")
"Advanced Methods of Marketing Research"
10.30-11.15: Peter Rossi
(University of Chicago, peter.rossi@gsb.uchicago.edu)
"Estimating systems of sales response models: incorporating prior information"
11.15-12.00: Jedid-Jah Jonker
(Erasmus University Rotterdam, jjjonker@few.eur.nl)
"Analyzing charity fund direct mailing data"
12.00-13.30: Lunch
13.30-14.15: Michel Wedel
(University of Groningen, m.wedel@eco.rug.nl)
"Echos of the eye: Modeling eye fixation effects on print ad recognition"
14.15-15.00: Albert Bemmaor
(ESSEC, France, p_bemmaor@essec.fr)
"Capturing the heterogeneity of consumers’ preferences with repeat paired comparis-ons: Models, data and sample size requirements"
15.00-15.30: Coffee and tea
15.30-16.15: Richard Paap
(Erasmus University Rotterdam, paap@few.eur.nl)
"Does intensive competition change the impact of marketing efforts?"
16.15-17.00: Steve Hoch
(University of Pennsylvania, hochs@wharton.upenn.edu)
"The variety of an assortment"
17.00-18.00: Drinks (in De Etude)
19.00: Dinner for speakers
Last change 5 October 1999. Back to Philip Hans Franses homepage | Econometrics in the Benelux